About Us
Our Founder –– ShaRonda Pritchard
She is not the man this brand was built for. But she built it for him.
ShaRonda has been carrying the dream of her own clothing line since she was 18 — long before House of Redemption had a name, a logo, or a customer. The vision evolved across the years; the conviction never moved.
What changed was her posture. The version she tried to build in 2019 was built from will. The brand you see now is built from worship — and the difference is the difference between a thing that sits in a drawer and a thing God Himself begins to move on.
H+R House of Redemption does not belong to her. It belongs to God. ShaRonda is the steward — the hands, the woman God called to release this house into the world. She prays over every piece. She walks alongside the men who will wear one. And because she lives next to them, prays with them, watches them carry weight nobody else sees — she knows exactly what the man of God needs reminding of every time he gets dressed:
He was...
Called by name.
Claimed by blood.
Covered by grace.
She built House of Redemption so he never forgets.
Our History
The dream began in 2019, when ShaRonda first filed her LLC under a different brand vision. That brand didn't move. The dream sat.
In 2025, she came back to it. She enrolled in a retail incubation program and started building under the name Give Grace. Halfway through the program, she changed the name on her own. Give Grace wasn't sitting right anymore. House of Redemption was what came out when she wrote it down.
Then came the confirmation. In sermons. In worship. In conversations that weren't supposed to be about her. The words redeemed and redemption started showing up everywhere she looked — God meeting her step with His.
She filed the H+R House of Redemption DBA under the same legal entity she started in 2019.
New name. Same hands. New purpose.
Our Calling
One Sunday at her home church, a guest preacher visiting from California stopped mid-message. He looked out into the congregation, found her face, and called her out — he did not know her name.
He said God had told him this:
"You have a business idea sitting in a notebook. You need to release it before the end of summer."
That was her notebook. That was her idea. That was the moment she stopped wondering if she was making it up and started knowing she wasn't.
Summer came. Summer went. She did not launch.
The truth is, she was disobedient. She heard from God. She heard from a man of God. And she stalled.
But God did not let go.
In December of 2025, she was furloughed. By March of 2026, her role was eliminated entirely — the same month she was supposed to return. In the season she did not choose — the one she could not have manufactured if she tried — God began to carry her. Stripping what wasn't Him. Strengthening what was. Building the woman who could carry this brand into the world it was meant for.
This brand is not the comeback story she planned to tell.
It is the one He is writing while she is still in it.
Our Style
House of Redemption is heavyweight streetwear with sacred intent.
Every piece is embroidered, not printed — because what He marked you with doesn't wash off. The fleece is true heavyweight, the cut is slight oversized, the construction is built for a man who knows the difference between a hoodie and the hoodie. Every garment ships with a hangtag bookmark — the tag itself doubles as a Bible bookmark. Testimony in cloth, from packaging to product.
The brand is built for the man walking out his faith. But the woman in his life has always enjoyed "borrowing" his hoodie — and this time, the meaning runs deep enough that she just might want to keep it. That's okay. He was called by name, claimed by blood, covered by grace. The man who carries all that has no shortage of grace to share.
Made to order. Delivered within 4 weeks. Worn with conviction.
Coming Soon!
Join the ARC of Redemption now!
First pre-orders go to the list — and so does a 10% off code for your first order. Don't miss the drop.